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Increase Car Dealer Website Traffic

High-quality automotive website traffic delivered direct to you with AutoWeb Traffic!

Dynamic Inventory, Matching Relevant Used Car Inventory With New Car Shoppers

Today's consumers spend an average of 14 hours* online visiting dozens of websites to research their next vehicle purchase, making it nearly impossible for dealers to break through the digital clutter to reach high intent consumers while they are shopping. The bottom line is that dealers are missing millions of consumer engagement opportunities every month.

* Cox Automotive 2019 Consumer Journey

By and large, however, search engines simply can't provide car dealer advertisers with the specific traffic they need to be truly successful. AutoWeb Traffic can. This is the first search engine of its kind to offer dealers the opportunity to increase dealer website traffic and drive in-market, low funnel automotive shoppers directly into their dealership websites, which are built to convert shoppers into buyers.

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From high-quality website traffic, award winning car leads, and data-driven audience retargeting to a laser focus on technology and expanding product lines, we help our industry partners grow their customer base, close more deals, and sell more cars.

Products of Interest

Key Features

High quality automotive traffic that is traditionally difficult to reach.

Targeted offers based on make, model, geographic location.

Flexible budgets that maximize spend to conversion.

Traffic for Sales (New/Used/Conquest), Service, and More.

Digital marketing strategy that beats the competition.

Millions Of Car Buyers

AutoWeb Traffic reaches and engages with millions of car buyers from AutoWeb's network of automotive websites with huge numbers of visitors each month.

These car buyers are presented with targeted offers after they have indicated their exact make and model of interest, and their location. Using proprietary technology, AutoWeb Traffic presents shoppers with the right offers at precisely the right moments for maximum conversion and sends them directly to the dealership website via real-time targeting thus increasing traffic to the dealership website.

Targeted Clicks

Advertisers only pay for clicks they receive and can target brand and conquest more effectively and efficiently than other forms of car dealership advertising. This traffic consists of a very high rate of new and "sticky" users, and below average bounce rates. AutoWeb Traffic also boasts excellent time-on-site rates and higher than average page views, helping dealers sell more cars.

Dynamic Inventory

New car shoppers are increasingly considering relevant used cars in their shopping process. To better match new car shoppers with relevant used car inventory, AutoWeb developed Dynamic Inventory. Watch the video to learn more about how this offering can position used car inventory at a unique moment in the new car research process!

High Quality Traffic

Reach and engage with millions of car buyers from AutoWeb's network of automotive websites – traffic that is traditionally difficult to reach through your own marketing efforts.

Highly Relevant Offers

Our proprietary technology presents consumers with highly relevant offers based on the make and model of interest, and their ZIP Code.

Maximum Conversion

We drive this in-market traffic to key areas of your website for maximum conversion – for sales, service, and more!

Flexible Budgets, Great Results

More effective branding and conquesting than car dealership ads with Search Engines, and flexible budgets. You only pay for the clicks you get!

Get Car Sales Leads

Award-winning internet auto leads backed by in-depth data. Increased business for you.

On-Demand Lead Estimate

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