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Best New Car Leads with iControl®

Award winning new car leads. Game changing close rates!

AutoWeb leads sell cars. LOTS of cars.

In fact, in our history, we've delivered nearly 60 million leads to our industry partners, resulting in millions of vehicles sold. With close rates in the 16 - 22%* range, we provide dealers with significant new car sales lead opportunities at roughly half of a dealer's normal marketing expense.


With iControl, YOU are in control of your automotive leads. Configure multiple territories by lead source group and model, or a combination of both from our network of sites visited by millions of consumers each month. We provide you with data to make intelligent, fact-based decisions about your new car leads mix. Plus, we take care of the lead validation for you with our car lead scrubbing platform.

*AutoWeb contracts with IHS Automotive, a leading provider of market insights and measurement solutions driven by Polk Data to statistically measure the performance of leads submitted through the AutoWeb Network. Buy rates are calculated using a three-month rolling average of 90 day close rates.

On-Demand Lead Estimate

Millions of in-the-funnel car buyers come to AutoWeb new car research sites every month. And that means more new car leads for your dealership salesmen... Buy new car leads at a cost per sale of around $275!*

What are you interested in?

*$275 cost per sale number based on $22 lead price and estimated average 8% conversion rate.

Key Features


Award winning new car leads at roughly half of a dealer's normal marketing expense.


Average historical close rates in the 16 - 22%* range, compared to estimated average automotive industry close rates of 6 - 8%.


Quality new car sales leads from millions of high intent automotive consumers in the AutoWeb network. You choose which sites!


Control the source groups of your leads and select three unique territories - both of which can be determined by specific vehicle models.


Track lead volume by time period, model, website source, and territory.


Make intelligent, fact-based decisions about your lead mix from robust reporting.

You're in good company

AutoWeb consistently ranks as a top New Car Lead Provider

Auto Dealer Today - Gold New Vehicle Lead Provider logo
DrivingSales Dealer Satisfaction Awards - Highest Rated New Car Leads logo
DrivingSales - Top Rated New Car Lead Provider logo
Auto Remarketing - A Power 250 Company logo
DrivingSales - Most Valuable Insight Award logo
Auto Remarketing - A Major Player in the Used Car Industry logo

Contact Us

Scott Pechstein picture

Scott Pechstein

Vice President National Sales (844) 205-9097

Need to get in touch with someone from our services or sales team? Interested in a demo?

Email Us

Get Car Sales Leads

Award-winning internet auto leads backed by in-depth data. Increased business for you.

On-Demand Lead Estimate

Get Car Sales Leads