Get the latest news for your dealership, including industry trends, tips and advice, and new product information to stay ahead of the competition and drive more sales.
In Part 1 of this article, we explored automotive industry disruptors such as Amazon, voice search, AI, subscription services, autonomous vehicles, and ride sharing, and their potential impact on trends in consumer mobility. In this article, we'll look at even more disruptors that are changing the way consumers shop...Read More 1/10/2019
Brand loyalty is a hot commodity today. With plenty of tools that make online shopping and purchasing extremely easy, the path to purchase is no longer linear, but rather, an irregular journey with brands entering and exiting consideration sets up to the point of purchase.Read More 12/12/2018
If you're busy making New Year's Resolutions for your dealership, you might want to consider paying special attention to automotive digital marketing trends in 2019. These trends can help you can enhance specific aspects of your process and your automotive digital marketing strategy, for maximum impact among consumers. Below, we've highlighted predictions for the coming year to help you reach and communicate with more consumers, to improve engagement, customer service, and sales.Read More 12/12/2018
Understanding how to attract customers to your car dealership website is probably one of your most important marketing goals. Simply put, the mix of leads you generate from your own website, coupled with quality leads like those generated from AutoWeb, are an integral part of dealership operations today.
While there are plenty of companies that claim to know how to get customers to come to your dealership website, many fall short in delivering quality, high intent traffic that converts into actual car sales.Read More 12/11/2018
The reality is that today’s consumers visit dozens of websites (which may or may not include yours), rely on third party websites due to the impartial nature of the information provided - often more so than dealer and OEM sites - and spend hours online researching their next vehicle purchase. Knowing how to reach them at the right place and time online, with the precise message that resonates is exactly the expertise upon which our business is built.Read More 12/11/2018
Digital media is changing, too. Ever-evolving trends in retail, search, and mobility make it increasingly difficult for automotive brands to stay ahead of the curve to drive car sales leads for salesman at their dealerships. Tools such as image search, voice search, facial recognition, and the Internet of Things (IoT) create new challenges for marketing professionals at both the OEM and dealer levels to connect and engage with larger volumes of consumers.Read More 12/11/2018
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