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In this article, we've outlined important first steps (and simple ones, at that) to help your dealership launch a smart, organic social media plan - one you can build on over time to engage with more consumers, extend your local reach, and build your brand among a larger pool of in-market car buyers.Read More 1/28/2019
In Part 1 of this article, we explored automotive industry disruptors such as Amazon, voice search, AI, subscription services, autonomous vehicles, and ride sharing, and their potential impact on trends in consumer mobility. In this article, we'll look at even more disruptors that are changing the way consumers shop...Read More 1/10/2019
From Amazon to autonomous to Apple to AI, disruption in the automotive industry is the topic of many discussions today. The fact is that consumer mobility needs are indeed changing and as a result, this evolution is changing the way big business is making big decisions in our industry - in Silicon Valley, Detroit and Wall Street…and everywhere in between.Read More 1/9/2019
Brand loyalty is a hot commodity today. With plenty of tools that make online shopping and purchasing extremely easy, the path to purchase is no longer linear, but rather, an irregular journey with brands entering and exiting consideration sets up to the point of purchase.Read More 12/12/2018
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