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By Brady Holt
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Check out the 2013 Sales Leaders in 10 Mainstream Segments
Now that the books are officially closed on the 2013 selling season, let's do a quick rundown of the leading players in the leading segments from the past year, with a focus on the mainstream entries for today. But first, some context: After a difficult December in which the industry managed a modest .3 percent gain in volume, the final tally for the year—according to the data published in the Wall Street Journal—showed automakers delivering 15,600,199 units in 2013 and achieving a combined 7.6 percent increase in volume as compared to 2012.
With that mark as the baseline for whether a vehicle outperformed the industry as a whole last year, and noting that all volume numbers come directly from the automakers, let's start with the smaller cars and work our way up. (Also, hybrids and alternative-fuel vehicles will be covered in a separate report.)
For the random collection of city cars and sub-subcompacts down at the bottom of the size spectrum, there was a clear separation between the trio at the top and everyone else:
Notes: The Chevy Spark did most of its best work earlier in the year, and ended the year with a 23.2 percent drop in volume in December; the results for Mini refer solely to the hardtop version; and the Mitsubishi Mirage has been at dealerships for just two months.
The untraditional Kia Soul is included here among the traditional subcompacts since it’s a match for the segment dimensionally, if not necessarily in other metrics. On the other hand, with Chevy and Ford entries outpacing those from Honda and Toyota, non-traditional finishes are getting to be par for the course here:
Notes: 2013 was a record sales year for the Ford Fiesta and Nissan Versa; also, an all-new Honda Fit is on its way to market and will likely rearrange the 2014 standings considerably.
It looks like the significant efforts to refresh the fairly new Honda Civic have paid off, as the car not only led the compact segment in sales last year, it also was the No. 3 car overall, behind only the Honda Accord and Toyota Camry:
Notes: Hyundai Elantra sales include Elantra Coupe and GT; VW Jetta sales are for the sedan only; the Dodge Dart's growth rate is exaggerated because it wasn't on sale for all of 2012.
This is where the big boys play, with nine out of 10 players exceeding 100,000 sales and the Toyota Camry and Honda Accord also finishing 2013 as the best-selling cars in the country:
Notes: The Ford Fusion and Nissan Altima set annual sales records last year; backed by a recent refresh just one year after its launch, the Malibu capped off 2013 with a 33.2 percent spike in volume in December.
New entries continue to revitalize this segment, as evidenced by the fact that three of these choices—from Chevy, Toyota and Hyundai—were significantly redesigned for the 2014 model year, while the Kia Cadenza just finished up its rookie season:
Notes: Chevy's decision to transform the Impala from fleet favorite to flagship sedan has resulted in double-digit retail sales gains since the updated model launched.
The crossover segments aren't quite as rigid as they are on the car side of the ledger, with this group chosen mostly because all entries are shorter in length than the shortest of the true mainstream players—the 178.1-inch Ford Escape:
Notes: The Jeep Wrangler, of course, is no crossover, but a full-fledged SUV; the Subaru Crosstrek XV launched late in 2012, meaning its year-end 2013 growth rate comes with a large grain of salt; the Nissan Juke earned an annual sales record during 2013.
Here are the high-volume two-row crossovers of at least 178.1 inches (the length of the Ford Escape), although the new Nissan Rogue and Dodge Journey are available with three rows.
Notes: Showing how much action there was in this segment in 2013, the Honda CR-V, Ford Escape, Nissan Rogue and both Subarus all set volume records last year; also, the Jeep Cherokee topped 15,000 sales in its first December.
The Ford F-Series captured its 37th straight title as best-selling truck in the country and extended its ongoing streak as the country's top-selling vehicle of any kind to 32 years.
Notes: The Ram 1500 garnered particular attention for its EcoDiesel V6 engine, setting a new sales record in the final month of the year and surpassing the Toyota Camry to be the third-best-selling vehicle in the country in December.
Three old-school body-on-frame choices got in on the action here, and it's worth noting that the GMC Yukon, which didn't make the top 10, still delivered more than 28,000 units (up 1.7 percent) and outsold the Ford Flex and Mazda CX-9:
Notes: The Nissan Pathfinder is in its first full year as a unibody crossover, so its 2013 results aren't really directly comparable to its 2012 performance.
It looks like it's just not going to happen for the Nissan Quest, the one new-ish Nissan that doesn't seem to have picked up the buzz around the rest of the lineup:
Notes: Volkswagen put the Routan—a thinly disguised Chrysler Group product—out of its misery in 2013.
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