Lately it seems there are plenty of emerging technologies and services to help dealers sell more cars. And if you’ve seen my presentations at industry conferences or if you’ve read some of my previous articles, you know I’m a huge proponent of technologies such as texting, next generation video chat with co-browsing, and the latest in advertising programs designed to drive consumers direct to dealer websites.
The bottom line? This is a great time for the auto industry, and for dealers looking to capitalize on technologies to drive leads and grow sales from their own websites.
But no matter how a customer reaches you – through your desktop site, your mobile site, your virtual showroom, by way of text, or through highly targeted ads – process has always been…and will always be…the single most important factor when it comes to closing the sale.
There are a lot of dealers out there who have nailed process, but there are others who haven’t. It’s discouraging for me to see missed sales opportunities when all it takes is some fine tuning for dealers to realize a dramatic and positive impact on their businesses.
The top three process tips listed below are what I believe to be the most critical for dealers to follow, to open up new windows of sales opportunities and to improve overall customer service.
And when it comes to implementing new and emerging technologies to help you sell more cars, consider the following:
Sure, technology is great, and there are plenty of exciting products out there that help drive leads and increase sales. But if your process is poor, there isn’t a technology in the world that will help you close the deal...or keep your customers coming back.
Scott Pechstein is VP of National Sales for Autobytel Inc., offering the industry a full suite of high quality lead products and marketing services, including Autobytel Direct pay-per-click advertising, TextShield, SaleMove, and Payment Pro. For more information, text or call (949) 278-8618 or email firstname.lastname@example.org. For more dealer training, tips, advice, and news, visit dealer.autobytel.com.
Most Recent Featured NewsFeatured News How to Set Appointments Over the Phone or Email 6/28/2018 Featured News 10 Best Practices for Responding to Phone Leads 6/21/2018 Featured News 5 Tips for Better Car Sales Email Responses 6/21/2018 Featured News Consumers Drive Disruption in the Automotive Industry 5/17/2018 Featured News The Year of the Conquest for Automotive Marketers 5/16/2018 Featured News The Car Buying Revolution is Here. Now What? 8/1/2016 Featured News Beware of the Mystery Lead 4/8/2016 Featured News How Loyal Are Your Leads? And Why Should You Care? 4/6/2016 Featured News Digital Advertising Best Practices and How to Implement Them 12/1/2015 Featured News Quick Advertising Tips that Reel in Car Buyers 11/1/2015
Most Recent Featured News Articles
From high-quality website traffic, award winning car leads, and data-driven audience retargeting to a laser focus on technology and expanding product lines, we help our industry partners grow their customer base, close more deals, and sell more cars.
Products of Interest
Award-winning internet auto leads backed by in-depth data. Increased business for you.
Get Car Sales Leads