With a 62-percent share of the market in its back pocket, GM obviously knows how to build and sell large SUVs, and the company has done a remarkable job of marketing its most luxurious model, the Cadillac Escalade. Driving an Escalade is still considered cool, and that’s not something that can be said for the vast majority of General Motors’s vehicles. The ESV capitalized on this by reaching out to a broader audience, those buyers who want the style, luxury, and image of an Escalade, yet desire a bit more utility.
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