While “it’s a small vehicle, it is not undersized in safety and performance, and will be a class leader that will feature a number of industry firsts with unprecedented seating and cargo flexibility,” touted Dick Colliver, American Honda executive vice president. Honda believes the 2007 Fit will integrate well into its lineup of technologically advanced, yet efficient and reliable, vehicles. The new Civic moves upscale for 2006, so the new Fit is a sensible first step into the Honda brand.