Don Esmond, senior vice president of automotive operations for Toyota Motor Sales, U.S.A., noted during the 2007 Toyota Camry’s introduction that the car has “evolved into the quintessential family sedan.” Esmond further explained that “Camry owners love their Camrys, recommend them to friends and family,” and often hand them down to sons and daughters. The one thing causing Camry owners dissatisfaction, according to Esmond, is the car’s vanilla image.