In its official press information, Volvo says, “The original XC exceeded Volvo's sales expectations largely based on the vehicle's appeal to consumers in the United States. For them, the XC70 served the functionality of an SUV, while providing the distinctive Volvo feel of a true premium car.” According to Fredrik Arp, president and CEO of Volvo Car Corp., "We had a winning concept from the very outset and we have continuously refined it. The all-new XC70 maintains its tough, capable attitude while at the same time growing more comfortable. Additionally, our design team has given the vehicle a more elegant, more luxurious look."