Exclusive high-powered versions of almost any premium-priced model are commonplace. Automakers, in an attempt to attract adrenaline-loving horsepower fans, often supplement their car brands with top-of-the-line performance variations. BMW has its M, Volvo its R, and Mercedes-Benz its AMG. At Chrysler, SRT denotes tire-shredding capability, and GM’s Cadillac division has enjoyed additional success by creating its V-series lineup.

But unlike its General Motors sibling Cadillac, Hummer does not define performance in terms of 0-60 acceleration, skidpad adhesion, or high-speed stability. Customers who step up and buy a Hummer clearly desire and define performance and image differently from those who do not. To cater to people who understand what a Hummer is and does, this new super-high-performance offering, and the special-edition Alpha designation, will eventually be available across the Hummer lineup.

The Hummer lineup will also now come in three sizes. The H1, H2 SUV and SUT, and forthcoming H3 comprise, completely, Hummer's product portfolio, and each will be available in Alpha trim. The opening volley is the 2006 Hummer H1 Alpha.