Here's where the going gets tough for Volvo and its S80. No matter how advanced the safety, how cool the interior waterfall design is or how improved the sheetmetal styling, with an as-equipped sticker price of $56,025 it competes against some serious heavy hitters in the luxury market, starting with the BMW 5 Series, the Lexus GS lineup, Mercedes' E-Class and the Audi A6, plus more. A nice car, but one that struggles to compete at its fully loaded price tag. The base 2007 Volvo S80, with the 3.2-liter inline-six cylinder, sells at an MSRP of $38,750, almost 20 grand less than the top of the line all-wheel-drive V8 model with a front-wheel drive configuration and a pretty weak powertrain.