At some point, the European luxury sedan makers will care. Really. And that time may well be coming soon. Lexus has been playing against some pretty big dogs when it comes to luxury sedans, namely the BMW 3-Series, which always seems to get just a little bit better than the competition with every update and redesign. Next to the 3-Series the rest of the pack have generally been categorized as cute little cars that offered no real threat to BMW sedan dominance.
Not so anymore. With the introduction of an exciting new IS from Lexus at the 2005 New York International Auto Show, officials deep inside the North American offices of some of these very same prim luxury automakers are surely hitting the Whiskey and thinking deep, mean thoughts. Here, where the Eagle Flies, a new Lexus IS sport sedan means more competition from the Relentless One. Whiskey is a good drink when that happens, especially given the sobering fact that we buyers in America will likely respond in droves to the IS, with its invigorating new design, new powertrains and the kind of technology that would make a Radio Shack clerk squeal.
As the Lexus entry-luxury sedan, the IS is designed to attract the eyes of youth - those who are young and those who think they are. This is a car for people who can't afford a GS, or want a more sporty driving experience. As such, performance and style is at a premium, and the new 2006 Lexus IS 250 and IS 350 should deliver both in spades. Along with its stunning new design - courtesy of the Lexus LF-A design language and concept supercar introduced at the 2005 North American International Auto Show - the IS will offer a driving experience centered on feel and fun. All told, the IS will be available in four trims: the IS 250 and IS 350 with either rear-wheel or all-wheel drive. The difference between the IS 250 and the IS 350 is largely power, with a more robust engine - a V6 displacing 3.5-liters - offered in the IS 350.
Sure, Lexus fans may be a bit put off by the smaller, 2.5-liter V6 engine offered up in the IS 250. Lexus officials, however, claim that the smaller engine will be a better performer than the current 3.0-liter inline six, so we'll see. Those fans - and many more - are sure to love the new design of flowing lines, action and taut pressure in specific areas. With a 3.5-liter V6 engine in the IS 350, the new sedan should hold its own on the track, and technology such as a retuned stability control system - for greater feel and control - will add to its appeal. It is larger than the outgoing model - 3.5 inches longer and 3 inches wider - an increase that looks like it has significantly improved interior space. Watch out, BMW - here is a car that goes right to the heart of your core demographic. The difference between today's IS and the 2006 IS goes deeper than just the car - Lexus has added four models from which to choose, and has embellished the sedan with a variety of uptown features. Here is a car that offers American luxury sedan buyers a choice and other luxury competitors a real dilemma. Given Lexus' track record of making and breaking benchmarks, competitors' slide rules are surely out and in use.
The new 2006 Lexus IS 250 and 350 will be available in the fall of 2005. Pricing has not been announced, but sales goals are ambitious - Lexus would like to sell 45,000 units or more annually, a 600-percent increase over the current IS. So expect competitive pricing, especially for the base IS 250. The IS 350 may be more, as it is considered the halo car in the IS lineup. Thanks to its powertrain upgrade and technology add-ins, such as a Vehicle Dynamics Integrated Management System (VDIM). For that price, you get an IS that is larger all the way around, faster than the preceding model, and one that offers more technology, such as a radar-controlled Pre-Crash Safety system (PCS), Adaptive Cruise Control (ACC) and Intelligent Adaptive Front Lighting System (I-AFS). There will be 10 airbags, including a double knee airbag. The IS 350 will also have a "sport tuned" version of the Lexus VDIM, which Lexus claims is the most complete and intuitive stability control technology available today.
Matching the stride of a fierce competitor such as the BMW 3-Series is among the toughest tasks in the automotive business, and the 2006 IS seems to measure up to the challenge. With its new, exciting, emotive design, more model choices, two new powertrains on an all-new platform, and a plethora of virtually transparent technology, the IS has tossed down the gauntlet to its import rivals. We'll see who, if anyone, picks it up with a ready answer to this intriguing new luxury sports sedan.
--By Brian Chee
