BMW 3 Series Coupe: Preview – There’s only one problem with building and selling the Ultimate Driving Machine – you’ve made it seemingly impossible to unveil an improved model. Ultimate suggests that what you’re looking at right now is the best of the best, the culmination of the greatest automotive design and engineering – time to head home kids cuz that there is the grand finale. Or is it? As is the case with every other saleable good, the automotive market is a fluid entity, meaning your place among the ranks changes as each competitor releases a new or enhanced product. Over the past several years, BMW has had to grow tougher and smarter to defend itself from Acura, Infiniti, Jaguar, Lexus, Mercedes-Benz, and others. Through it all, buyers have reaped the rewards.

Among entry-level premium and luxury cars the car to beat has long been the BMW 3 Series, a model with exceptional handling, smooth and refined powertrains, and outstanding brand awareness. A new 3 Series signaled success for young professionals. The new-and-improved 2007 3 Series Coupe does its part to protect the family badge by offering two powerful engines, styling that is upscale yet stands alone, and enough handling and braking hardware to offer even the most inept driver a semblance of control.

Look for the 2007 BMW 3 Series Coupe to arrive at dealerships this September.