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Chrysler Imperial – Cool Concept
Chrysler creates a cut-rate Roller  by Sue Mead
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Chrysler Imperial Concept

DaimlerChrysler designer Trevor Creed and his team of stylists from the corporate design studio in Auburn Hills, Mich., charged with the mission of amplifying the Chrysler brand, created the Chrysler Imperial Concept for debut at the 2006 North American International Auto Show. The Chrysler Imperial Concept draws on storied Imperials from the past, particularly models from the 1930’s and 1950’s. The crafted-for-the-21st-century retro Chrysler has been engineered to offer “the ultimate in comfort and creates a new definition of luxury.” If produced, the Imperial would be this marque’s new flagship model.


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