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News Brief: Kia to offer Sirius Satellite Radio
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Automaker to outfit all cars for 2009 model year
by Brian Chee
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| Kia, Sirius |
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NEW YORK – With sales spiking, new vehicles rolling into dealerships and plans for a new automotive plant in Georgia underway, Kia put the cherry on top at the 2006 New York International Auto Show, announcing plans to offer Sirius satellite radio in all vehicles for the 2009 model year. The deal includes three months of free service. “Sirius offers a unique combination of on-air talent, creative programming and various sports and entertainment properties that fit perfectly with Kia’s evolving brand characteristics,” said Len Hunt, executive vice president and COO of Kia Motors America. “Our next-generation products have delivered Kia to new segments and new consumers, and the addition of Sirius will strengthen the company’s ability to offer high-quality vehicles with modern features and amenities at an incredible value for the consumer.” The partnership is a boon for Sirius, as it boosts subscriptions by offering its product on some of the hottest selling models in the U.S. For Kia, it means that Kia vehicles will continue to move away from a past reputation as being economy and warranty oriented.
Photos courtesy of Sirius
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About Brian Chee
Prior to joining Autobytel in the Spring of 2000, Brian Chee spent 15 years as a writer and editor in his native southern California, his work appearing in a wide variety of regional newspapers and online publications. As an editor at Autobytel, Brian has been quoted in numerous regional and national publications, including the Wall St. Journal and InStyle Magazine. He is responsible for writing, editing and planning content for three of the company’s consumer websites: autobytel.com, autoweb.com and carsmart.com. His “beat” includes vehicle reviews, features, news and Auto Show coverage. Brian considers himself a “SoCal” car enthusiast: the kind who grades a car on how it handles today’s urban and suburban reality of daily traffic gridlock, rising fuel prices and fast-paced lifestyles. Brian is an Eagle Scout, a member of the Automotive Press Association, the Motor Press Guild, and the California State University Advisory Board for Internet Writing. Brian holds a bachelor's degree in Journalism.
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