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The Enthusiast Network (TEN) Joins Autobytel’s AutoReachSM Ad Network
AutoReach Surpasses 100 Million Impressions
Irvine, Calif. – May 5, 2008 – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, today announced the addition of The Enthusiast Network (TEN) to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted advertising from the AutoReach Ad Network to TEN’s 35 car focused web properties. TEN is one of several recent automotive publishers to join AutoReach, increasing the total network impression count to well over one hundred million.
“TEN is a fantastic community for car enthusiasts, and we are pleased to add them to the AutoReach Ad Network,” said Jim Riesenbach, CEO of Autobytel Inc. “This new relationship expands our efforts to offer the most on-target, high-value advertising opportunities for our publishers, while providing automakers and other automotive advertisers with additional inventory to efficiently target in market car buyers.”
TEN is home to a rich network of over thirty automotive enthusiast web sites, reaching more than 6-million monthly visitors and averaging more than fifteen million monthly page views. TEN was recently honored in Inc. magazine as one of the fastest growing companies with a growth rate of 312 percent. TEN’s web properties cover a variety of different cars and trucks. The Enthusiast Network is owned and operated by TEN Media, LLC an Arizona Limited Liability Company.
“Autobytel is a pioneer in online automotive advertising—they have their finger on the pulse of in-market car buyers,” says Todd Horne, Founder of TEN. “We chose the AutoReach Ad Network because the program offers us an efficient way to connect to high quality advertisers and increase our ad revenue.”
The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and personifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers. This new relationship brings AutoReach’s total ad impressions to well over 100 million. Current publishers include such targeted sites as TheTruthAboutCars.com, ClassicCars.com, Automobile.com, RightAutos.com, Vast.com, AutoMall.com and now Tenmagazines.com. Among the advertisers taking advantage of the network’s reach are many of the major automotive manufacturers and top insurance companies.
About Autobytel Inc.
Since launching the first car-buying website in 1995, Autobytel Inc.’s (Nasdaq: ABTL) mission has been to empower automotive consumers with the tools and information they need to make smart, well-informed vehicle purchasing and ownership decisions. The company has helped millions of car shoppers and generated billions of dollars in car sales for dealers. Today, the company’s innovative, consumer-driven flagship site, MyRide.com, expands the company’s mission across the automotive purchase and ownership life cycle. As the first vertical search experience for the automotive marketplace, MyRide.com is designed to help Internet-savvy consumers FIND, SEE, BUY and LEARN anything automotive and BELONG to a diverse community of people who have similar automotive interests.
By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel provides new value and touch-points for automotive marketers. Through MyRide.com and Autobytel’s marketing network, the company connects dealerships with a steady, diverse stream of motivated, serious shoppers, while providing both dealers and manufacturers with precision-targeted brand and product marketing opportunities. The company's advanced web-based advertising and marketing programs also help dealers and manufacturers build relationships with customers, as well as help them to efficiently manage and convert online business.
Contact:
Media Relations
Melanie Webber, Autobytel Inc., 949.862.3023 (melaniew@autobytel.com)
Stephanie Rice, Ruder Finn, 310.882.4008 (rices@ruderfinn.com)
Investor Relations
Crystal Hartwell, 949.437.4755 (crystalh@autobytel.com)
Roger Pondel/Laurie Berman, PondelWilkinson Inc., 310.279.5980 (investor@pondel.com)
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